Press releases
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Press kit
Updated Oct 22, 2026
About MKT Based Labs
MKT Based Labs is an independent software company based in Asheville, North Carolina. The company builds small, focused tools for the owners and operators of independent businesses, including hospitality, real estate, and other local service companies. Its products grow out of problems its team has run into while operating businesses of their own, which keeps each one narrow, practical and quick to put to use. The company was founded by Carter Sowers, a software developer and business operator.
Short version
MKT Based Labs is an independent software company in Asheville, North Carolina. It builds small, focused tools for independent businesses, drawn from its team's own experience operating hospitality, real estate, and other local companies.